Are SEO Results Guaranteed?

There’s no reason to beat around the bush. If you’re wondering if SEO results are guaranteed, the honest answer is that no one can guarantee you a top ranking in Google. The reason being is that nobody can control how Google ranks websites.

Every year, Google makes a great many changes to its algorithm. An SEO company can assure you that it will align your site with the best practices pertaining to visibility, discoverability, authority, and user appeal. However, a company cannot control all the little things Google tweaks and changes which can also impact your site’s rankings.

If you’ve decided you need help with your SEO, there are many SEO firms to choose from that would gladly help you out. But be careful when you’re looking for a company to use because not all SEO firms are created equal.

Beware of SEOs Making Big Claims and Promises

Many people want to believe that there’s an SEO out there who can guarantee and deliver top rankings. Many SEO companies take advantage of this type of thinking by offering their services at very low prices. This can lead someone to say “Well this company offers a guarantee and it’s cheap. I might as well try them out and if it doesn’t work, It’s OK because I can find another company to hire”.

The problem with this type of thinking is that a cheap SEO firm making guarantees can do much more harm than good. You could lose your hard-earned money, your time, your rankings, and maybe even get a Google penalty that could take much time and money to resolve.

You should always steer clear of any SEO that claims they guarantee rankings because they “know Google’s tricks” or have a “special relationship” with Google. This is straight-up BS that should send up a big red flag.

A great SEO company won’t make any big promises that sound too good to be true and certainly won’t offer any guarantees. Google offers some tips for hiring an SEO that would be beneficial to read.

What an SEO Company Can Do

While no SEO company can guarantee results, a reputable one can:

  • Provide you with case studies and references from their client base who would be happy to speak with you about the SEO firm’s services.
  • Provide you with a clear idea of how your campaign will be run.
  • Provide examples from their case studies showing you how a strategy they’re considering for you has worked well in the past.
  • Conduct a thorough analysis of your direct competitors to give you a good idea of how much time and work is involved to beat them.

When you hire a good SEO company, they’ll tap into their experience, skillset and knowledge to determine what strategies will work best for your website. Instead of guaranteeing results, the company will give you an overview of how long it may take to see some positive results.